Partrade brands set themselves apart in their quality, innovation and commitment to keeping rider and horse comfortable. English and Western riders alike are vocal in their support of Metalab, Lami-Cell, Cowboy Tack and our other brands.
Today, we’ve developed long-term relationships with some of the world’s top riders. Learn more about the Partrade products they love, and how it keeps their passion for their sport alive.
Barrel Racing Ambassadors
Emilie Veillette, the professional barrel racer and trainer, is the first and youngest Canadian to be ranked in the world.
She has teamed up with Metalab to develop The Emilie Veillette Barrel Racing Collection of bits, spurs, and stirrups.
Dressage / ParaDressage Ambassadors
Jessica Von Bredow-Werndl
Jessica von Bredow-Werndl is a German Olympic dressage rider, who won two gold medals for her country in the Tokyo 2020 Olympic Games. She is considered among the best dressage riders in the world.
Benjamin Werndl is a top ten-ranked equestrian and a member of the German Olympic dressage team. His deep passion for horses is the cornerstone of his talent, which emerged at a young age. Today he competes and coaches to train horses and riders at the very highest levels.
Michèle George is a Paralympic equestrian of Belgium. A horse-riding accident caused her to have hemiplegia in her left leg. She won two gold medals at the 2012 Summer Paralympics, and another gold and one silver at the 2016 Summer Paralympics.
Bernard Fonck is a reining phenomenon. He has quickly risen through the ranks to become the first European-based trainer to achieve the status of National Reining Horse Association (NRHA) Two Million Dollar Rider. He is a seven-time NRHA World Open Champion and a multiple World Equestrian Games medalist.
Walt Woodard is a living legend in the world of Team Roping. He has qualified for the NFR over 15 times and has accumulated over one million dollars in Lifetime Earnings.
Walt currently holds two world titles and is considered to be one of the best ropers in the industry.