For the love of the horse.
Riders who love horses, love Partrade equipment.

Partrade brands set themselves apart in their quality, innovation and commitment to keeping rider and horse comfortable. English and Western riders alike are vocal in their support of Metalab, Lami-Cell, Cowboy Tack and our other brands.

Today, we’ve developed long-term relationships with some of the world’s top riders. Learn more about the Partrade products they love, and how it keeps their passion for their sport alive.

Barrel Racing Ambassadors

Nellie miller

Nellie Miller is ranked among the best Barrel Racers in the world. For decades she has trained and competed to be a World Barrel Racing Champion, and in 2017 became winner of the barrel racing championship at the NFR.

Nellie’s new like of bits are designed to create an intimate connection between horse and rider. Learn more below.

Emilie Veillette

Emilie Veillette, the professional barrel racer and trainer, is the first and youngest Canadian to be ranked in the world.

She has teamed up with Cowboy Tack to develop The Emilie Veillette Barrel Racing Collection of bits, spurs, and stirrups. 

Dressage / ParaDressage Ambassadors

Jessica Von Bredow-Werndl

Jessica von Bredow-Werndl is a German Olympic dressage rider, who won two gold medals for her country in the Tokyo 2020 Olympic Games. She is considered among the best dressage riders in the world.

Benjamin Werndl

Benjamin Werndl is a top ten-ranked equestrian and a member of the German Olympic dressage team. His deep passion for horses is the cornerstone of his talent, which emerged at a young age. Today he competes and coaches to train horses and riders at the very highest levels.

Michèle George

Michèle George is a Paralympic equestrian of Belgium. A horse-riding accident caused her to have hemiplegia in her left leg. She won two gold medals at the 2012 Summer Paralympics, and another gold and one silver at the 2016 Summer Paralympics.

Estelle Guillet
Estelle Guillet is a handisport rider of the French para-dressage team. Is participated in her first championship in North Carolina and has quickly become the 6th in the world. She is a talent to watch very closely in coming years and future competitions.

Driving Ambassadors

Felix Brasseur

Félix-Marie Brasseur is a Belgian equestrian and leader in competitive four-horse driving. He was the individual world champion in 1996 and at the 2006 World Equestrian Games. He is the trainer and the breeder of the French driving team.
Benjamin Aillaud
Benjamin Aillaud is one of France’s most successful team drivers. The multiple time French Champion won the individual silver medal at the 2019 European Championships in Donaueschingen where he was also part of the medal winning French team. Aillaud is a popular coach and trainer and was formerly a showman in large equine themed productions.

Eventing Ambassadors

Karin Donckers

Karin Donckers is a Belgian equestrian who competes in eventing. She has competed at six Olympic Games between 1992 and 2016. Her best result was fourth place in the team competition in 1992. She has also twice finished in the top ten of the individual competition, with eighth in 1992 and ninth in 2008.

Jumping Ambassadors

Alberto Zorzi

Alberto Zorzi is an Italian show jumping rider. He is regarded as one of the finest and most consistent show jumping. He is the winner of the team competition at the 2017 Nations Cup vent in Rome.
Alexandra Francart
Alexandra Francart is an international equestrian who competes on the world stage. A longtime rider, Alexandra is the head of a competition stable, where she values and markets horses, as well as coaches her students to success.
Carolina Villanueva Suarez
Carolina Villanueva-Suarez is an Austrian-born rider, who currently resides in the north of Spain, and currently represents Spain as equestrian show jumper. She has lived in more than 13 countries and has become an accomplished Gran Prix show jumper.
Christian Ahlmann
Christian Ahlmann is a German equestrian who competes in the sport of show jumping. He ranks first in the FEI Longines World Ranking List. He has won several medals with the German team at European Championships, World Championships and Olympic Games since 2003.
Edwina Tops-Alexander
Edwina Tops-Alexander is an Australian showjumper known for her participation in three Olympics, finishing in the top ten twice. She is the first Australian to place in the top 10 at the World Equestrian Games and the first rider to earn more than €1 million in prize money on the Global Champions Tour.
Francois Mathy Jr.
François Mathy Jr is an international horseman and a member of the Belgian show jumping team. He is the winner of many competitions, including the San Patrignano, Modena and Madrid Grand Prix events. Mathy has represented Belgium at the World Equestrian Games in Rome and the World Cup Final in Lyon and Göteborg.
James Peeters
James Peeters is a Belgian equestrian who began riding and competing at an early age. He owns Stal James Peeters in Broechem, Belgium. Working with a number of breeders and owners, he trains and trades horses for jumping, and also coaches riders.
John Whitaker
John Whitaker MBE is a British equestrian and Olympian who competes in show jumping. He has won numerous international medals including an olympic silver medal at the 1984 Summer Olympics held in Los Angeles. He is also the managing director of John Whitaker International Limited which produces tack and equestrian clothing.

Reining Ambassadors

Bernard Fonck

Bernard Fonck is a reining phenomenon. He has quickly risen through the ranks to become the first European-based trainer to achieve the status of National Reining Horse Association (NRHA) Two Million Dollar Rider. He is a seven-time NRHA World Open Champion and a multiple World Equestrian Games medalist.

Axel Pesek

Axel Pesek is a French equestrian who started riding at age three and reining at age 7. In 2017 he purchased Uncle Sparky, and within months the pair began winning individual world junior championships. He and Uncle Sparky earned silver medals at the 2019 World Championship in Givrins.
Francois Gauthier
Francois Gauthier is among the most respected reining trainers with more than 40 years of experience training and showing reining horses and business management. He has created an impressive legacy earning two silver medals from the World Equestrian Games and numerous Derby, Congress and Open Futurity wins.
Jonathan Gauthier
Jonathan Gauthier has spent over ten years operating successful horse training and showing businesses. Currently located at Sterling Ranch in Aubrey, Texas, Gauthier earned the status of Top 20 NRHA Professionals, won several prestigious individual titles, and coached the French and Danish Reining Teams to international success.
Josiane Gauthier
Josiane Gauthier is an accomplished reining horse trainer, riding coach and professional show exhibitor. Her success at winning major events both nationally and internationally are a testament to the endless hours, hard work and firm commitment she puts into every aspect of her personal and professional life.

Roping Ambassadors

Walt Woodard

Walt Woodard is a living legend in the world of Team Roping. He has qualified for the NFR over 15 times and has accumulated over one million dollars in Lifetime Earnings.

Walt currently holds two world titles and is considered to be one of the best ropers in the industry.

Tyler Magnus
Tyler Magnus is a nine-time National Finals Rodeo qualifier and a former NFR average champion in team roping. His illustrious career spans nearly 40 years, making him a legend in rodeo competition.